Keith and Woody went international and spoke with Thomas Krotkiewski in Poland about designing next generation web sites. For example, imagine a web site without a single navigation menu on the site. How would you build that and what technologies would you use? They also discuss how mobile phones are being used in Europe, viral marketing videos, and much more.
Thanks to our guest this episode
Thomas Krotkiewski was born in Gothenburg, Sweden in '71. He attended the RMI Bergh's Marketing Institute and studied Mass Media Communications, Systems Science, and Economics at the University of Gothenburg. His career has focused on marketing since 1993, and on Interactive since 1996. He's worked with film production, classic advertising, and interactive marketing both as a creative and as a strategist. After moving to Warsaw, Poland in 1999, he founded TC:Reaktor, an interactive agency focusing on the marketing and creative aspects, which quickly became one of Poland's top 5 agencies, servicing brands such as Unilever, MTV, Volvo and others. After returning to Sweden for a year of consulting in brand development in 2003, he returned to Warsaw and worked as the GM of G2, the Below-the-Line arm of Grey World Wide. During this time he founded Othersource, an interactive agency based in Warsaw but servicing clients in the US, UK, Sweden, Holland and Poland. The company creates interactive marketing projects spanning mobile, on line and off line media. Othersource's most recent production is McKinney.com, one of the world's first web 3.0 sites, which can carry on a conversation with visitors and show content in response to their questions. McKinney.com is currently number one on Creativity On Line's Interactive top 20, and places 8 on the overall top 20.
Read more about Othersource on http://www.othersource.com/Follow Thomas on twitter http://twitter.com/tkrotkiewski
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